Carl Riedel

Carl Riedel

Web and AI Software Developer

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Custom UTM Link Generator

Custom UTM Link Generator

User Guide for the UTM Link Builder

Welcome to the UTM Link Builder!
This tool helps you create custom URLs with UTM parameters for tracking the performance of your marketing campaigns in Google Analytics or other analytics platforms. Here’s a quick guide to help you get started.

What is a UTM Link?

A UTM link is a URL with special parameters added to track specific details about your traffic sources. Using UTM parameters in your URLs allows you to know where your visitors are coming from, which campaigns are performing best, and how to optimize your marketing efforts.

How to Use the UTM Link Builder:

  1. Enter Your Website URL
    This is the page where you want to direct your visitors. For example, it could be your homepage, a product page, or a landing page (e.g., https://example.com).

  2. Campaign Source (utm_source)
    This is where your traffic is coming from. Common sources include:

    • Google
    • Facebook
    • Instagram
    • Newsletter

  3. Campaign Medium (utm_medium)
    The medium is how the traffic is arriving. Common examples include:

    • CPC (cost per click for paid ads)
    • Email (for email marketing)
    • Social (for organic social media traffic)
    • Banner (for display ad campaigns)

  4. Campaign Name (utm_campaign)
    The campaign name helps you identify the specific campaign or promotion. For example:

    • summer_sale
    • product_launch
    • black_friday

  5. Campaign Term (utm_term - Optional)
    This field is primarily used for paid search (PPC) campaigns. If you're using keywords in your ad campaigns, you can enter the keyword here (e.g., best_shoes).

  6. Campaign Content (utm_content - Optional)
    If you're A/B testing different versions of an ad or link, use this field to distinguish between them. For example, you could enter ad1 for the first version and ad2 for the second.

Example:

Let’s say you’re running a Google ad for a summer sale on your website, and you want to track its performance. You could fill in the form like this:

  • Website URL: https://example.com
  • Campaign Source: google
  • Campaign Medium: cpc
  • Campaign Name: summer_sale

The generated UTM link will look like this:

arduino
https://example.com?utm_source=google&utm_medium=cpc&utm_campaign=summer_sale

Copy the Link

After you generate the UTM link, it will be displayed in the text area. You can click the "Copy this Code" button to copy the link and use it in your marketing campaigns, such as in emails, social media posts, or ads.

Why Use UTM Links?

  • Track Your Campaigns: See which campaigns drive the most traffic to your site.
  • Analyze Traffic Sources: Understand whether your visitors are coming from Google, Facebook, emails, or other sources.
  • Optimize Performance: UTM parameters help you determine which channels and campaigns are the most effective, so you can make informed decisions to boost your marketing.

Happy tracking! Use this tool to gain insights into your marketing efforts and optimize your campaigns for maximum success.

Troubleshooting:

  • Make sure you include a complete Website URL (including http:// or https://).
  • If you encounter issues, try clearing your browser’s cache and refreshing the page.